A record setting year for New Mexico’s housing market

(Photo: Dianne Stallings/Ruidoso News)

Officials with the Realtors Association of New Mexico said 2017 was another record setting year for the state’s housing market.

A total of 22,221 sales were reported to the Realtors Association during 2017. That is more than an 11 percent increase over the reported 19,933 sales for 2016, and is the highest number of reported sales since RANM started compiling statistics in 2008. The data includes figures from the Ruidoso/Lincoln County Association of Realtors.

The reported 2017 median price of $190,000 also is higher than the medians reported since 2008. Median price indicates half the properties sold for more and half sold for less.

In 2008, the number of sales reported was 14,625 with a median price of $186,000; in 2009, the number of sales was 13,900 for a median price of $175,900; in 2010, sales were 13,439 and a median of $174,790; in 2011, sales hit 13,302 with a median of $166,500; in 2012, sales jumped to 15,182 but the median stayed level at $167,000; in 2013, sales were 16,708 with a median of $167,000; in 2014, sales were 16,966 with a median of $175,000; in 2015, sales increased to 18,733 and the median rose to $179,900; in 2016, sales went up again to 19,933 and the median jumped to $185,00; followed by 2017, with sales at 22,221 and a median of $190,000.

“The majority of New Mexico counties saw an increase in sales during 2017,” Connie Hettinga, 2018 RANM President said. “Bernalillo, Eddy, Dona Ana, San Juan, Santa Fe, and Valencia counties showed the biggest gains in sales numbers. Of course, all real estate is local, so while the majority of New Mexico counties reported growth during 2017, we have a number of counties with 2017 numbers lower than those reported in 2016.”

According to M. Steven Anaya, RANM CEO, “REALTORS are still dissecting the Tax Cuts and Jobs Act to decipher what it means for homeowners. As a result of the changes made throughout the legislative process, NAR is projecting slower growth in home prices of 1 percent to 3 percent in 2018, as low inventories continue to spur price gains. Some local markets, particularly in high cost, higher tax areas, will likely see price declines as a result of the legislation’s new restrictions on mortgage interest and state and local taxes.”

The trends and numbers reported are only a snapshot of market activity. Local Realtors are the best source for individual markets.

Deena Turner, associate executive with the Ruidoso/Lincoln County Association of Realtors, released data for the local area.

A total of 687 residential sales occurred in Lincoln County for 2017, representing an increase of 9.3 percent over 2016, she said. The 2017 median price was $190,000, an increase of 2.6 percent over 2016.

For comparison, in 2012, sales hit 503 homes with a median price of $185,000; in 2013, sales were 529 with a median price of $181,000; in 2014, sales were 562 with the median price spiking to $199,500; in 2015, sales were 587 and a median price of $185,000; and in 2016, sales were 626 with a median price of $185,000

Statistical information and trends are based on data furnished by New Mexico Member Boards and Multiple Listing Services to the National Association of REALTORS. Current reporting participants are: Greater Albuquerque Association of REALTORS; Las Cruces Association of REALTORS MLIS; New Mexico Multi-Board MLS for Artesia, Carlsbad, Clovis/Portales, Deming, Gallup, Grants, Hobbs, Las Vegas, Sierra County areas; Otero County Board of REALTORS; Roswell Association of REALTORS; Ruidoso/Lincoln County Association of REALTORS; Santa Fe Association of REALTORS; San Juan County Board of REALTORS; Silver City Regional Association of REALTORS, and the Taos County Association of REALTORS.

Reports represent single family residential data only. Information does not necessarily represent all activity in any market/county. Figures based on reports run Jan. 10, 2018. Visit www.nmrealtor.com (housing trends) for county statistics.

The REALTORS Association of New Mexico is one of the state’s largest trade associations, representing more than 6,000 members involved in all aspects of the residential and commercial real estate market.

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Super Bowl LII ads cost $5 million for 30 seconds of airtime – Albuquerque Business First

Between watching the Philadelphia Eagles and New England Patriots clash for the Lombardi Trophy in Super Bowl 52 — the biggest prize in all of sports — and guzzling down more than the recommended dietary intake of Bud Light without any judgment, a number of watch party participants will not be tuning out the commercial breaks between the action.

The Super Bowl, which draws eyeballs from pigskin fanatics, casual viewers and those who just want to hang out with friends, allows for opportunities for advertising agencies to showcase their funniest, most heart-warming, or most peculiar 30 seconds highlighting their product. There were more than 111 million people who tuned for the Patriots comeback over the Atlanta Falcons in last year’s Super Bowl and over $500 million is projected to be spent on advertising for Sunday’s showdown.

Albuquerque-based advertising agency Esparza will not have a commercial during the Super Bowl 52 showcase, but spoke to what’s to come and the process of turning a pitch into a big-time audience viewership. A successful commercial must be relevant to the viewer, hit the target audience, and must showcase the benefits, according to Eve Wakeland, Esparza’s director of accounts. Esparza monitors social media to gauge what people are talking about.

"I believe that really the best work is something that’s researched and looked at from all aspects," Wakeland said. "Getting any foundational information (companies) already have, whether it’s about their consumers or the platform that they’re looking on … from there, it’s always a collaborative process between the agency and the client."

Two-thirds of Business First’s readers will be watching, according to the recent Business Pulse survey, with 9 percent of having a heightened focus on the show after Justin Timberlake makes his return to the center stage with his first halftime performance since the infamous "wardrobe malfunction" moment with Janet Jackson.

The commercials have to resonate, since it will cost $5 million for 30 seconds of airtime during the game on NBC, according to an article from Sports Illustrated. For some companies, $5 million is a cost where they can afford to take chances. For others, it’s a Hail Mary because a lot more rides on how well the 30 seconds are maximized. A successful display could have those companies basking in glory, much like a scoring the game-winning touchdown or gamblers correctly betting the over/under on the length of Pink’s national anthem.

"E-Trade, GoDaddy, those are companies who, when they first bought Super Bowl commercials, were small companies … and they took a chance and it worked," Wakeland said. "There definitely have been others who have failed."

After a number of ads from last year’s Super Bowl had political undertones and the National Football League getting criticized by President Donald Trump during the regular season for not forcing players to stand for the national anthem, Wakeland predicts there will be a different spirit this year.

"Most of them are going to be focused on having a little bit of fun, talking about their philanthropic side, there’s some focus on [artificial intelligence]," she said. "It seems to be a lot of (commercials) about entertainment and making people feel good."

New Mexico’s Largest Advertising Firms

Ranked by 2016 advertising billings

Rank Business name 2016 advertising billings 1 Kilmer Kilmer Marshall Duran (K2MD) $8.4 million 2 3 Advertising $4.89 million 3 Edit House Productions LLC / Ad House Advertising $2.77 million View This List

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